Volume tells you nothing
about the page.
Keyword tools recommend from search volume. Volume cannot see that an AI Overview already answers the query, that four competitors are fighting over it, or that you quietly own the organic result and are paying for the click anyway.
Uncontested and owned
Stop biddingNobody else is bidding and the organic result is yours. This is the clearest money on the table.
Contested and owned
Defend selectivelyYou rank, but competitors are buying the screen above you. Worth paying for — measure it.
Answered by AI
DeprioritiseAn Overview resolves the query. Clicks will keep falling whatever you bid.
Contested, not entered
TestCompetitors run ads here and you appear nowhere — in ads or organic.
Contested by other advertisers →
In build · shown to describe the shape of the feature, not a live screen
Four positions, four different moves
Placed by the page,
not by volume.
Nobody else is bidding and the organic result is yours: the clearest money on the table. An Overview resolves the query: clicks will keep falling whatever you bid. Same volume, opposite moves — which is why each keyword is placed by what the SERP shows.
It runs both ways
The same quadrant finds keywords to add and keywords to stop paying for. Most tools only ever recommend adding.
Built on a record you already have
No new crawl.
A reading of the record.
Every input is already captured: who ran an ad, whether you hold the organic result, whether an Overview appeared.
No new data collection
Every input is already captured: who ran an ad, whether you hold the organic result, whether an Overview appeared. The feature is a reading of the record, not another crawl.
Where it sits
Ask it directly
Queryable from your own AI client over MCP — same data, same limits, no interface required.
How the MCP works