Solution
Nothing changed.
You are still losing.
Your rankings held. Your bids held. Your traffic did not. Something moved on the result page and no metric you own is built to show it.
a competitor entered the top ad slot on day 19 — rank never moved
You notice it like this
Sound familiar?
Rank is a position in a list; it is not a size. A new ad, a taller Overview or a shopping row can take half your screen without moving you a single position. Measured by how much of the screen you hold rather than where you rank, the day it happened is obvious.
- Traffic is down with no ranking change and no budget change.
- Impression share looks healthy, which makes the drop harder to explain, not easier.
- You suspect a new entrant but cannot prove when they arrived.
What Marley does about it
Three capabilities,
one answer.
A date, a cause and a name — not a theory.
See the whole platform →Share of Screen
LiveHow much of the first screen you actually own.
In the platform →
Competitor intelligence
LiveEvery advertiser and organic competitor on your keywords — their share, their presence, their moves.
In the platform →
Ad copy & offers
LiveEvery competitor headline and offer — and the day it changed.
In the platform →